Superfluo

Interior design project for the first Superfluo store in Lecce

This is the interior design project we created for the first Superfluo store, an urban clothing brand aimed at a very young audience. The store is located on the ground floor of a beautiful Art Nouveau building, which houses other commercial spaces, right in the heart of Lecce. The design concept stems from the desire to highlight the brand’s identity by creating a neutral environment that, at the same time, captures attention through carefully designed details.

The chosen color palette is primarily based on soft tones, which highlight the variety of colors in the clothing that defines the Superfluo brand. This subtle combination of colors has been enhanced with bold visual elements, such as the colorful gradient on the back panel and the vibrant coral accent on the counterfield, adding a touch of energy and modernity to the space.

The chosen color palette is primarily based on soft tones, which highlight the variety of colors in the clothing that defines the Superfluo brand. This subtle combination of colors has been enhanced with bold visual elements, such as the colorful gradient on the back panel and the vibrant coral accent on the counterfield, adding a touch of energy and modernity to the space.

Every element of the project was designed to ensure an immersive shopping experience aligned with the brand’s values. The space is not just a retail location but an environment that reflects the essence of Superfluo: modern, fresh, and detail-oriented.